![]() ![]() Its estimated revenue per download is much higher when compared with PicsArt. PicsArt's primary competitor, FaceTune2, gets half of the downloads but almost 30% more revenue. This is a very simple metric and has a fair share of flaws (namely, accounting for subscriptions.) But its simplicity means you can calculate it quickly and get a better understanding of how much these downloads are actually worth, and you can do that for any app. We can see it by dividing the total estimated revenue for the month by the total estimated downloads. But, when it comes to revenue conversion, PicsArt isn't leading but rather trailing. PicsArt's lead over its competitors in downloads is quite large. That's a great position to be in, and as you'll see from the rest of the analysis, it's not by accident. Not only is PicsArt the first result for "photo editor," a keyword with a popularity of 74 (which is a lot!), it's also the leader in downloads, bringing in twice as its nearest competitor. Here are the top 5 results for PicsArt's most obviously important keyword-"photo editor": Analyze your competitors with affordable Competitor Intelligence tools That's quite a bit of competition!īut, when it comes to App Store Optimization, your competitors are the apps that rank in the keywords you are targeting. There are more than 1,500 apps that have "photo editor" in their name on the App Store right now, according to Explorer. ![]()
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